This Privacy Policy explains how Nova Trend Inc. (“Nova Trend,” “we,” “us,” or “our”) collects, stores, uses, shares, transfers, deletes, and protects personal information in connection with your use of PRIME GAME and its related services, including the game, online tournaments, official websites, and customer support (collectively, the “Services”).
This Privacy Policy should be read together with the User Service Agreement and any additional or just-in-time privacy notices provided in connection with specific features or processing activities. To the extent this Privacy Policy is incorporated by reference into the User Service Agreement, it forms part of the terms governing your use of the Services. If an additional or just-in-time privacy notice conflicts with this Privacy Policy regarding a specific processing activity, the more specific notice will control with respect to that activity.
(1) Necessary Data Processing: Account registration, basic device logs, and anti-cheat risk control constitute essential data for normal gameplay and tournament participation. We determine the lawful basis for processing personal information based on specific processing purposes and applicable laws, including performance of a contract, compliance with legal obligations, legitimate interests, and, where applicable, obtaining your consent. For processing activities that require consent under applicable law, we will obtain your consent separately through appropriate means.
(2) Optional Authorizations and Feature-Specific Permissions: Marketing push notifications, photo album access, and advertising identifiers may be requested through separate notices or permission prompts. You may decline or withdraw optional permissions at any time. Disabling an optional permission will not affect unrelated core functions.
Age eligibility requirements applicable to the Services are described in Section 6 of this Privacy Policy.
We strictly adhere to the principles of data minimization, lawfulness and fairness, and transparency. We collect only data necessary for the operation of the game and tournaments, and do not collect unrelated information beyond what is required. Each category of information is annotated with its GDPR lawful basis for processing.
Collected Data: Username, account ID, authentication credentials, avatar, age or date of birth, email address, phone number, communication preferences, and other profile information you choose to provide.
Purpose: Account registration, authentication, account management, age and eligibility verification, customer communications, account recovery, and personalization of the Services.
Lawful Basis: Performance of our contract with you; compliance with applicable legal obligations; our legitimate interests in operating and securing the Services; and your consent where required by applicable law.
Collected Data: Device model and type, operating system and browser version, device language, network type, mobile carrier, login IP address, unique device identifiers, application identifiers, advertising identifiers where authorized, login times, pages or features viewed, clicks and interactions, game match logs, tournament records, matchmaking and score data, application crash reports, performance and diagnostic logs, referral URLs, anti-cheat risk signals, and approximate location derived from your IP address.
Purpose: Server operations and maintenance, bug fixes, tournament fairness and anti-cheat enforcement, identification of multi-accounting, third-party tools, and collusion-based score manipulation, and defense against cyber attacks.
Lawful Basis: Our legitimate business interests (ensuring fair competition for all players and account security). You may exercise your right to object to data processing at any time and request restriction of processing based on risk-control profiling.
Collected Data: Customer-support requests, feedback, screenshots, cheat reports, tournament appeals, identity-verification materials, and any contact information, documents, or other evidence you choose to provide when communicating with us.
Purpose: Processing inquiries, account appeals, cheat reporting, tournament result reviews, and dispute mediation.
Lawful Basis: Performance of our contract with you; our legitimate interests in providing customer support, investigating misconduct, resolving disputes, and enforcing our rules; compliance with applicable legal obligations; and your consent where required by applicable law.
Collected Data: We may receive personal information from third-party platforms and service providers, including third-party login providers, app stores, age-verification providers, fraud-prevention providers, and advertising or analytics partners. The information we receive may include account identifiers, profile information authorized by you, age-verification results, fraud or security risk signals, and advertising or analytics information. The specific information we receive depends on the Services you use, your settings and authorizations, and the relevant third party’s privacy practices. We do not receive or store your password for a third-party login platform.
Purpose: Account authentication and linking; verifying age and tournament eligibility; detecting and preventing fraud, cheating, abuse, and other prohibited conduct; measuring Service and advertising performance; and operating, securing, analyzing, and improving the Services.
Lawful Basis: Performance of our contract with you; compliance with applicable legal obligations; our legitimate interests in operating, securing, analyzing, and improving the Services; and your consent where required by applicable law.
When you visit or access our Services, we and our authorized service providers may use cookies, local storage, software development kits (“SDKs”), and similar technologies to collect device, usage, gameplay, performance, and diagnostic information. We use these technologies to operate and secure the Services, remember your preferences, analyze Service performance, diagnose technical issues, prevent fraud and cheating, and improve the Services.
Where required by applicable law, we will obtain your consent before using non-essential analytics or advertising technologies. You may manage available choices through your browser or device settings and any privacy controls made available in the Services. Disabling certain technologies may affect the operation of some Service features.
We may only use collected personal information for the following compliant purposes and shall never process data beyond the specified scope or purpose:
We do not sell personal information for money. We disclose personal information only in the following limited circumstances:
Where you have provided your consent or directed us to disclose the information;
To affiliated companies for account administration, customer support, tournament operations, analytics, security, fraud prevention, and anti-cheat risk control, subject to appropriate intra-group safeguards;
To service providers that assist us with hosting, cloud storage, age verification, fraud prevention, anti-cheat services, customer support, analytics, crash monitoring, communications, marketing, advertising attribution, IT support, or information security. We require these providers to use personal information only for authorized purposes and in accordance with applicable law;
To advertising or analytics partners, where permitted by applicable law and subject to your consent or privacy choices, for analytics, advertising measurement, attribution, personalized content, or targeted advertising;
To third-party platforms or services, such as app stores or login providers, where necessary to provide a feature requested by you;
Where government authorities, courts, regulators, or law-enforcement agencies lawfully request the information, or where disclosure is otherwise required or permitted by applicable law;
Where reasonably necessary to protect the rights, property, or safety of users or others, prevent fraud or unlawful activity, enforce our agreements and tournament rules, or protect the security and integrity of the Services;
In connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction, subject to appropriate confidentiality and data-protection safeguards.
We disclose only the personal information reasonably necessary for the applicable purpose.
The disclosure of advertising identifiers, device information, or Service activity information to advertising partners may be considered a “sale,” “sharing,” or processing for targeted advertising under certain privacy laws. Where required by applicable law, we will provide you with the right to opt out.
We have implemented administrative, technical, and physical safeguards to help prevent unauthorized access, use, or disclosure of your personal information. While we seek to protect your information to ensure that it is kept confidential, we cannot guarantee the security of any information. You should be aware that there is always some risk involved in transmitting information over the Internet and that there is also some risk that others could find a way to thwart our security systems. If you believe that your personal information has not been handled in accordance with this Privacy Policy, please contact us using the contact details provided below.
Where required, we use recognized transfer mechanisms and safeguards, such as adequacy decisions, Standard Contractual Clauses approved by the European Commission, the UK International Data Transfer Addendum or Agreement, contractual protections, certifications, or regulatory approvals.
You may contact us to request information about applicable safeguards or a copy of relevant contractual protections, subject to necessary redactions.
We may use and transfer aggregated or anonymized information that does not reasonably identify an individual, subject to applicable law and contractual restrictions.
After you uninstall the software, stop using the Services, or request account deletion, we will delete or anonymize personal information that is no longer necessary within a reasonable period.
We may retain personal information where continued retention is required or permitted by applicable law, or where necessary for purposes such as accounting compliance, fraud prevention, anti-cheat enforcement, tournament dispute resolution, litigation, or the establishment, exercise, or defense of legal claims. The retained information will be deleted or anonymized when the applicable retention period expires or the relevant purpose no longer applies.
You may submit a privacy rights request by contacting us at sourcedev8@gmail.com. Subject to applicable law, we may request information reasonably necessary to verify your identity and authority before processing your request. You may also use an authorized agent to submit a request on your behalf where permitted by applicable law, although we may require proof of the agent’s authority and direct verification of your identity. Privacy rights requests are generally processed free of charge, but we may charge a reasonable fee or refuse to act on requests that are manifestly unfounded, excessive, or repetitive, where permitted by applicable law. Depending on your jurisdiction and subject to applicable exceptions, your rights may include:
We will respond to verified privacy rights requests within the period required by applicable law. If we need additional time where permitted by law, we will notify you of the extension and the reason for it. If we deny a request in whole or in part, we will explain the reason for the denial and provide information about any available appeal or complaint process, unless applicable law permits or requires otherwise.
Depending on the state in which you reside and subject to applicable legal exceptions, you may have the right to access, correct, delete, or obtain a copy of your personal information; obtain information about the categories, sources, purposes, and recipients of personal information; opt out of the sale or sharing of personal information, targeted advertising, or certain profiling; and appeal our refusal to process your request.
You have the right to be free from discrimination for exercising your applicable privacy rights. You or your authorized agent may submit a request by contacting us at sourcedev8@gmail.com. We may take reasonable steps to verify your identity or the agent’s authority before processing the request.
The Services are not directed to individuals under 18, and we do not knowingly collect personal information from anyone under 18.
If we learn that we have collected personal information from an individual under 18 contrary to applicable law, we will delete it promptly. A parent or guardian who believes that an individual under 18 has provided personal information to us may contact us at sourcedev8@gmail.com.
Where applicable law imposes a higher minimum age or additional eligibility requirements, we will comply with those requirements.
We may update this Privacy Policy to reflect changes in applicable laws, regulations, technologies, or our Services. The updated version will be posted through the Services or on our official website, and the “Updated” date will be revised accordingly;
Where required by applicable law, material changes will be communicated through an appropriate channel, such as an in-game notice, website notice, or registered email address, before the changes take effect;
The updated Privacy Policy will apply from its stated effective date. Where required by applicable law, we will obtain your consent before applying any material change to the processing of your personal information. Your continued use of the Services will not constitute consent where applicable law requires separate consent. If you do not agree with the updated Privacy Policy, you may stop using the Services and request deletion of your account.
If you have questions, objections, or complaints regarding this Privacy Policy or our data processing practices, you may contact us through the official customer service email. We will respond to and process your request within the statutory timeframe.
Email: sourcedev8@gmail.com
If you disagree with our data processing outcomes, you may, in addition to contacting us, file a complaint directly with the official data protection authority in your jurisdiction, including but not limited to: the Irish Data Protection Commission (DPC) for the EU, the California Privacy Protection Agency (CPPA), the Personal Information Protection Commission of Japan (PPC), the Personal Information Protection Commission of Korea (PIPC), the Singapore Personal Data Protection Commission (PDPC), and others.
EU/UK Users: The processing of personal information is subject to the GDPR, the UK GDPR, the UK Data Protection Act 2018, and other applicable data-protection laws, as applicable;
U.S. Users: The processing of personal information is subject to applicable federal and state privacy laws;
Japan, Korea, Southeast Asia, and Other Regions: Applicable local personal information protection legislation applies;
Data-related disputes arising from this Privacy Policy should first be addressed through our customer service channels. Where permitted by applicable law, unresolved disputes may be subject to the dispute-resolution provisions of the User Service Agreement. Nothing in this section limits any non-waivable privacy right or your right to lodge a complaint with a competent regulatory authority.
The Services may contain links to third-party websites, applications, or services that we do not control. This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies and terms before providing personal information or using their services.